Services/Ads

Yandex Direct and Google Ads built for leads

We set up advertising with a clear structure, analytics and goal tracking — not just live ads running without measurement.

01For which niches
  • Local services
  • Construction
  • Real estate
  • Auto services
  • Beauty
  • B2B
  • Professional services
02What's included
01Demand analysis
02Keyword research
03Keyword grouping
04Negative keywords
05Campaign structure
06Ad copy
07Sitelinks and callouts
08UTM tags
09Yandex Metrica
10Google Analytics where needed
11Goals and conversions
12Launch
13Initial optimization
03How we build campaigns
  1. 01

    Demand

  2. 02

    Keywords

  3. 03

    Campaigns

  4. 04

    Ad copy

  5. 05

    Landing page

  6. 06

    Goals

  7. 07

    Analytics

  8. 08

    Optimization

04Campaign structure

A deliberate campaign structure and audience segmentation for maximum efficiency.

01

Search

Ads matched to queries with clear commercial intent.

02

Display / RSYA

Placements on relevant sites and apps.

03

Retargeting

Bringing back visitors who left without a request.

04

Brand queries

Protecting traffic on your company's name.

05

Campaigns per service

A separate campaign for each service direction.

06

Separate audiences

Segmented by region, interest and behavior.

05Keywords and semantics

We work with real demand: collect, cluster and filter out everything irrelevant.

Keyword research

Real demand in the niche

Clustering

By meaning and intent

Negative keywords

Cutting irrelevant clicks

Ad groups

One per cluster

Example query structure
Query typeExampleCluster
High-frequencyservice + cityCore
Mid-frequencyservice + priceCommercial
Low-frequencyorder/buy + serviceLong tail
Informationalhow to choose + serviceInformational
Brandcompany nameBrand

An illustrative example, not tied to a specific project.

06Analytics and optimization

We set up analytics, track key goals and continuously improve performance.

Goals
01Form submission
02Phone click
03Telegram click
04Email click
05UTM tags
06Yandex Metrica / Analytics
Lead trendIllustrative

Example visualization in Metrica. Not actual project results.

We regularly review campaign performance and adjust bids, ads and audiences.

07What we solve
  • Launching ads from scratch
  • Auditing existing campaigns
  • Reducing non-relevant clicks
  • Setting up analytics and goals
  • Splitting campaigns by service and demand
  • Preparing a landing page for ads
08What you get
  • A structured campaign
  • Configured goals
  • Lead tracking
  • Keyword research and negative keywords
  • Landing page recommendations
  • A foundation for further optimization
09Connecting it to your site

If needed, OLNOO can also:

  • Improve your current landing page
  • Build a dedicated landing page
  • Connect Yandex Metrica
  • Set up event tracking
  • Add UTM tracking
10Engagement formats
Setup

from ₽20,000

Management

from ₽15,000 / month

Launch timeline

3–5 business days

We don't promise a fixed number of leads, CPL or payback without actual data and a test period.

11FAQ
What ad budget do I need?

It depends on the niche, competition and region — we discuss this during the audit, before proposing a campaign structure.

Can you work with an existing ad account?

Yes, we can audit it and continue working in your current account.

Do you set up Metrica?

Yes, Yandex Metrica and goal setup are part of the base scope.

Do you write ad copy and do keyword research?

Yes, keyword research, negative keywords and ad copy are part of the setup.

Can we start with an audit only?

Yes, an audit of existing campaigns can be ordered separately, before full setup.

Do you work with Google Ads?

Yes, we work with both Yandex Direct and Google Ads.

12Related services
SEO promotionView →
Landing pagesView →
Next step

Want to figure out the best way to launch ads?

Send us your site and the service you offer. We'll review the landing page and propose a campaign structure.

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